Kids screaming, running up and down, I need some rest. Actually I am in holiday, but there is no holiday, My nerves… Personal experience oy many parents.
This was the basis to motivate tourism offices, local authorities, hotels to bundle their forces to keep up with entertainment and fo children and families.
Many hundred hours of passion investment later having organized research, brainstormings and meetings the Swiss family resorts were born.
Big investors joined in amazingly fast. Even faster was the positive response of Swiss media towards the pioneer project.
20 years later the basis idea, the tourism label „Family welcome“ still exists.